Blog Post Written By: Melrose Michaels
Have you ever wondered what would happen if you stepped out of your comfort zone and tried something new in your adult business? That’s exactly what I’m doing right now, and I’m excited to take you along on this journey.
While I don’t have all the results just yet, I’m testing a new strategy that could completely shift how we approach marketing as adult content creators.
Let’s dive into the details.
How It All Started
The adult industry has always had its fair share of challenges, and traffic is one of the biggest. So, what if we could tap into a reliable traffic source through paid ads, something many of us have struggled to crack?
That’s exactly what I’m experimenting with. I’m currently working with a traffic marketing company specializing in OnlyFans traffic. While I’m not going to name the company just yet, I want to share the process so far and keep you updated as things unfold.
A friend of mine works for an adult toy company and was struggling to run ads for their products. One day, she sent me a screenshot of an ad promoting OnlyFans traffic, which was interesting because it’s notoriously difficult to run ads for adult content. Seeing this ad was proof that this company could do what they claim—run successful paid marketing campaigns for OnlyFans creators. So, I decided to take the plunge and reach out to them.
The Initial Steps
After going through the typical sales funnel (you know the drill—book a call, have an exploratory conversation), I was intrigued. We discussed my business, and they explained their process: you pay a flat fee, plus a percentage of the revenue generated from the traffic they drive.
Their goal is to help creators like me achieve viral organic growth across multiple social platforms, and from there, identify winning content to amplify with paid ads
The first step is all about creating content across various niches and testing which ones resonate the most.
The company asked me to choose five niches to focus on, and after some brainstorming, I landed on the following:
Country Life – I live in the middle of nowhere, surrounded by nature and baby cows. This niche felt like a natural fit.
Fitness – I have personal training sessions three times a week and a home gym, so this is something I can consistently create content around.
Gaming – I love playing Fortnite, and spending an hour or two gaming each week is very doable.
Cars – I’m a car enthusiast and attend car rallies often. Plus, a friend of mine runs a body shop nearby, giving me access to plenty of amazing vehicles for content.
Storytime – I want to connect with my audience more, and storytelling is a great way to do that.
Once I selected my niches, we dove deeper into the content creation strategy. The company is helping me identify trending sounds and content in my niches that I can recreate. They’ll handle the posting across all my platforms—except TikTok, which I’ll manage due to location settings.
New Social Accounts: A Clean Slate
To get the most accurate test results, I’ve created brand-new social media accounts. I now have two new Instagrams (one spicy and one completely safe-for-work), a new Twitter, Reddit, and TikTok. The idea is to see how these new accounts grow from scratch, without any influence from my existing shadow-banned profiles.
The Viral Test
The goal here is to post consistently in my five niches until something goes viral. Once that happens, we’ll know which content is resonating, and from there, the company will help me run paid ads behind that viral content. This omnipresence across social platforms is key to success.
Once we find what works, we’ll focus on scaling that content with an ad budget behind it.
What Comes Next?
As of right now, I’m in the content creation phase, and I’m waiting to see what sticks. I’ve committed to giving this test 90 days to see real results. While I’m eager to get those numbers, I’m also patient because I know that finding the right content can take time. Once I’ve nailed down a viral piece, the next step will be putting paid ads behind it on my squeaky-clean Instagram.
Final Thoughts: Why Testing Matters in the Adult Industry
This journey is all about testing, tweaking, and learning. There’s no silver bullet when it comes to growing a business—especially in the adult industry. But by staying curious and open to new strategies, I believe we can find what works. I’m excited to continue sharing updates as I go through this process and ultimately help other creators achieve success.
If you’re an adult content creator looking for resources, tips, and support, I highly recommend joining our free private community, CEO Society. We share everything from strategies to case studies, and it’s a no-drama, supportive space designed to help you succeed.
Stay tuned for more updates on my journey, and be sure to catch our upcoming Twitter Spaces and vlogs. I’ll be back with more insights soon!
Some parts of the blog above have been condensed or edited for clarity. For the full interview, listen to the entire Twitter space here.
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